The Costa Brava (Catalan: [ˈkɔstə ˈβɾaβə], Spanish: [ˈkosta ˈbɾaβa]; "Wild Coast" or "Rough Coast") is a coastal region of Catalonia in northeastern Spain, consisting of the comarques (counties) of Alt Empordà, Baix Empordà and Selva in the province of Girona. Costa Brava stretches from the town of Blanes, 60 km (37 mi) northeast of Barcelona, to the French border. In the 1950s, the Costa Brava was identified by the Spanish government and local entrepreneurs as being suitable for substantial development as a holiday destination, mainly for package holiday tourists from Europe. The combination of a very good summer climate, nature, excellent beaches and a favourable foreign exchange rate (before the creation of the single European currency), which made Costa Brava an attractive tourist destination, was exploited by the construction of large numbers of hotels and apartments in such seaside resorts as Blanes, Tossa de Mar and Lloret de Mar. Tourism rapidly took over from fishing as the principal business of the area.